PDI Rebrand

PDI is known in the plumbing and homebuilding industry for outstanding products and customer relationships. With the enhancement of their showrooms and an expanded ecommerce presence, they needed a refreshed consumer-facing presence—including a new logo, visual identity and advertising campaigns.

HIGHLIGHTS

•Evolved their mark to reflect an elevated look and feel, while still alluding to their legacy logo in order to utilize brand equity built over the past 45 years.

•Developed brand architecture and corresponding identity system to
be used for acquisitions.

Role: Designer

Digital assets and web design by the Advertising & UX/UI teams applying my design system.