French’s Mustard Ice Cream

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I scream, you scream, wait… mustard ice cream? This summer, we wanted to take French’s mustard from the grill and make it chill. To celebrate National Mustard Day, French’s Mustard Ice Cream was born and given out to the lucky citizens of NYC and LA. As part of the Not From France campaign, we had the opportunity to create a system that was bold and colorful. In just a couple weeks, we designed and built 50 custom coolers to send to press, branded musical greeting cards, packaging, an ice cream truck, and loads of swag to get people excited.

Featured on:
Adweek , CNN, FOX, USA Today, Today Show, Good Morning America, Pop Sugar, People, Complex, Fast Company, Insider, Food & Wine, Funny Or Die, The Drum, and many others. 

1.3 Billion Earned Impressions

 
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Consumer social posts using #frenchs #mustardicecream


 
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@Frenchs social posts by Erick Holmquist and Aaron Hirsch


 

press kit design

(new photos to come)

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