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Dreamer

by Casper

 

Casper is a brand known for its comfort. They guarantee a better sleep with all of their products, but their current products are aimed toward adults. 

WHAT IT'S FOR

Introducing Dreamer by Casper. Dreamer is a pillow made for kids to help kids fall  asleep faster and stay asleep. The comfortable pillow comes with a sound device that is controlled by an app. The pillow plays lullabies, self recorded bedtime stories, and sleep sounds. 

Brand loyalty can start at a young age when children are able to grow up with Casper.


 
 

Project contribution: package design and illustrations 

App design by: Peter Nguyen

 

Identity

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Packaging

 

The packaging was designed to mimic Casper's current pillow packaging in shape and size, but in order to stand out and appeal to younger eyes, bright colors were added; soothing colors were also used in reflection of the product's purpose. Gentle illustrations depict a story that is revealed in the product's storybook tag.   

 
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Product

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Storybook Tag

 

App design

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