Amazon Give

 

THE IDEA

Amazon wants to remind their customers that there's more to life than just receiving. And what better way to do that than to provide their members with an opportunity to give? 

Introducing Amazon Give – an experience that celebrates everyday heroes. Each month is dedicated to a new group of heroes that Prime members have the opportunity to support with items specifically chosen for them.  

HOW IT WORKS

1)  Amazon chooses Prime members at random

2)  Prime member chooses from an assortment of gifts (payed for by Amazon)

3)  Gift is sent to someone who falls under the monthly Amazon Give category

 
 
 

Primary Color Palette

Because Amazon Give is a celebration, a fun, energetic color palette was chosen.

Each month's design will include the primary color palette, but an additional color will be exchanged monthly to further distinguish between hero groups. 

 
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Logos

Because each month is celebrating a new hero group, the logo changes accordingly. The item inside the hand reflects that group and is carried throughout that month's design. 

 
Celebrating  teachers

Celebrating teachers

 
Celebrating  humane societies

Celebrating humane societies

 
Celebrating  senior citizens

Celebrating senior citizens

 
 
 

 Giving Occasions

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Monthly Patterns

senior citizens

senior citizens

teachers

teachers

humane societies

humane societies

 

The design style has a camouflage similitude because it is inspired by the idea of "undercover giving." Elements relating to the undercover hero group are hidden within the patterns.

 
 

Where it Happens

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video that is shown in the screen above

 
 
Notification at checkout

Notification at checkout

Items sorted according to participating sponsors.

Items sorted according to participating sponsors.

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Digital Displays

 
 

physical components

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launch party

To boost morale for Amazon's year of giving, launch parties will be thrown at random, undisclosed locations.

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